Social Media And Its Impact On Branding

Social Media And Its Impact On Branding ABSTRACT: Social Media is a new age concept which has taken world by storm; companies are trying to promote products actively on social media and interact with customers. This research paper includes the findings of the research based on the hypothesis that Social media marketing has a positive impact on sales and brand image. This research paper highlights the increasing trends of social media marketing, how brands are being affected and what impact theses tactics have on the sales of the respected companies. A sample of 50 respondents was taken into consideration as primary research. It consisted of a good mix of people across gender, age groups and income demographics. The study aimed to analyze the awareness and acceptability of social media marketing by measuring the different factors that are associated with branding and PR; and conclude whether social marketing enhances sales or not. OBJECTIVE: The objective of this research is to understand and identify the various methods of e-marketing with respect to social media. It is essential to identify the changing trends in branding with the advent of blogging sites, Twitter, Facebook and other networking options. With more advancement in technology; everyone uses this facility for multiple purposes, moreover the concept of the online community and interconnectivity has changed the way people share views. Therefore the prime purpose of my research analysis is to facilitate the study of various social media trends that affect branding and online marketing. It has been analyzed whether social media is a mere feedback facility or an actual revenue enhancing tool. PROBLEM STATEMENT Social media is a promotional tool and connectivity medium for companies; there is a need to determine whether it is effective in enhancing sales or not. HYPOTHESIS H0: Social media marketing has a positive impact on sales and brand image. H1: Social media marketing does not affect sales, it enhances brand image. SAMPLE SIZE The sample size of the research consists of a total of 50 individuals whose ages range between 15-25, 26-35 and 36 above. All respondents belonged to SEC A+,A, A-, B+ and B; with an educational level to understand the study. DATA COLLECTION PROCEDURES Primary Research: Questionnaire interviews. Secondary Research: Literature Review Literature Review Social marketing is the new age concept in the world of branding and business. With advent of Facebook, Twitter, Linkedin etc the way we communicate has changed. It has surely evolved from being a teenagers space to a global phenomenon for social interaction. Mark Zukerberg has been named person of the year by Times for instilling unlimited possibilities in the world of communication. A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter (George-2010). While the use of social media sources by journalists is growing rapidly, the reliability of such information remains an issue, as the survey also made it clear that reporters and editors are acutely aware of the need to verify information they get from social media Nearly half of all Americans are now members of at least one social network, double the proportion of just two years ago. While social network use is highest among the young, its not limited to this age bracket: two-thirds of 25- to 34-year-olds and half of those aged 35 to 44 also now have personal profile pages. Among the worlds 100 largest companies, two-thirds are using Twitter, 54% have a Facebook page, 50% manage at least one corporate YouTube channel and 33% have created company blogs. Overall, 79% of Fortune 100 companies are using at least one social media channel. (Pick-2010) Social media has enabled business leaders to create marketing opportunities which were untapped before. PepsiCo uses social networks to reach millions of entrepreneurs at the Superbowl. Whereas Leaders like IBMs Sam Palmisano, PepsiCos Indra Nooyi, Apples Steve Jobs, Microsofts Steve Ballmer, Carlsons Marilyn Nelson, and Harvard Business School Dean Nitin Nohria (George-2010) are all active social network users. This transformation in business is possible today because these social networks are a unique way of broadly communicating real-time messages to the audiences they want to reach. They can write a message anywhere, anytime, and share it with interested parties without any public relations meddling, speech writers, airplane travel, canned videos, or voicemail messages people. The business area it has affected the most is marketing, a new promotional weapon adding new dimensions to consumer awareness. Social media is an interactive forum to reach the consumer at a personal level. Consumer marketing companies are lining up to use these networks to reach their tailored demographics with highly personalized messages, social channels give a chance to the consumers to share feedback readily about products and services. It is not just brand awareness but a chance to build a strong relationship with the customer. A major contribution are the blogging sites, astonishingly the fate of leading brands may be reliant on comments of regular bloggers. This may be seen as a positive by a lot of branding experts since it can lead to endless business growth. Social media is user-controlled, which means that sociologic components play a large role in any companys social media business strategy. The limits of social media are only set by the limits of the technology of social media tools (Hobsbawm-2009). At one time, companies had a monologue with its customers. Companies put out television commerci als or print ads about its products and waited to see whether the sales rolled in to determine success rates. Now, social media allows companies to have a dialogue with its customers and gain valuable feedback and input as it creates the message. Information and messaging for a company was once controlled by its marketing and sales departments. Now, with the democratization of information, no one owns the message about a product or company. Every company must become part of the conversation or risk letting users become the voice of the company. Customers are using social channels to instantly share positive and negative feedback about products and services, influencing countless other people. Word-of-mouth marketing has existed since the dawn of man, but today, it uses a massive megaphone to extend farther than ever. People exchanging feedback, ideas, recommendations and more are changing the way customers shop and the way businesses produce. The study, carried out by the Economist Intelligence Unit and sponsored by SAS, the software vendor, suggests that social media is making the relationship between companies and their customers much more transparent. In particular, customers are more likely to try to deal with C-level executives through social media than through other channels. Businesses should respond, the report suggests, by integrating the multichannel feedback from blogs, community sites and social networks with their conventional marketing and market research data. Social media presence is a fundamental today, ranging from business to fortune 500 corporations. However social media marketing is a savior for small businesses. Its cost effective and they can easily Tweet new offers or update Facebook fanpage for latest offers. Moreover companies like Dell have used twitter to increase sales by $1 million in the past one year (Henry-2010). This whole social community allows your companys name and brand to be viewed by a significant amount of people. Continuous use of social media over time creates brand awareness and thus helps to increase sales. Competitions on social networks and interactive sessions are a new promotional tool being used, for example Top bartender page on Facebook by Absolut Vodka or Apples blogging on ipods dirty little secrets. What companies need is a financial justification, ROI on social media marketing has consistently been high, with Addidas having upto 70% returns. There are a total of 13 million internet users in Pakistan including Broadband, dial up, and mobile. Figures given by the PTA regarding internet users is that of 19 million from which face book consists of 2.2 million, (Pick- 2010) Yahoo around 4 million, MSN around 4 to 5 million and You Tube around 4.5 million. Based on these figures internet marketing is highly lucrative. Businesses in Pakistan have been marketing their products, brands and businesses using social media but still the industry has to come out. There are number of brands that have used such websites to promote their brands but still the results of such marketing tool in Pakistan are yet to achieve. Though, our neighboring country India has been using these websites as a marketing medium and they have been able to get positive results from using promotional campaigns. There are at least 500 companies with a Facebook presence. Brands like Ego, HSY, Gunsmoke etc rely on Facebook advertising. An average ad costing Rs. 10000 to Rs. 35000 on other mediums can only cost 3 to 10 cents on this site. (Syed-2010) Julie Roehm parses out the numbers from the Pew Internet and American Life study that were mentioned in the New York Times article, finding that theres a great disparity in how different generations consume content and that the older we get, the more likely we are to spend time on longer form content. Where will this lead us? Are we doomed to sound bites, tweets and trite self-absorbed updates for the foreseeable future? The viral effect that social media has in marketing is shaping a new face of branding. Moreover social media is the place people trust for seeking information. Be it feedback, product information search or tackling PR disasters, social media has it all. Social media would evolve into a decision making tool in future when mashed with other online options; making brand equity highly vulnerable to social verdicts. What lies ahead is a fierce branding battle which can be won with innovative social marketing solutions. The addictiveness can be cashed by generating a mix of the virtual society and physical customer support banded together. Many of the people involved in this study believed that information they have seen on social networks didnt influence their purchasing decision. On the surface, we would agree with them because most information you see on social networks isnt shown to you when you are in the process of making a buying decision. The real power of Social Media Marketing is the brand building and the longevity of the content a company adds to a social community (Baekdal-2009). A statement made by a company and picked up by someone you Follow on Twitter can impact a purchase you make at a later point but you wouldnt necessarily correlate that with your buying decision. There may also be content that was created on a social network that gets displayed in the results of your Google search that may influence your decision to purchase a product but you also may not realize that the information is even coming from Social Media Marketing. The lesson to be learned here is that marketing doesnt always correlate easily to direct sales. We have become too dependent on measuring your ROI from Internet Marketing. Marketers need to understand and respect the long term value of building a brand through the web and just because you dont see instant revenue from a marketing campaign doesnt necessarily mean it wont be effective. (Pick-2010) Large companies and small businesses who have used social media to promote their products and services could attest that they have experienced remarkable increase in sales. Exposing your brand in social media can be an excellent way to make the existence of your business known to the public. It is a fact that members of social media are pouring in and is still constantly increasing. So, you can just imagine the number of potential views your business can get simply by being a part of these social networking sites (Gunelius-2009). Whether you are just starting out or your business is already a multinational corporation, there are many social marketing tools available to provide the needed marketing exposure of your business. And another good thing is that most of these tools are for free therefore giving you an edge especially if your marketing budget is limited. If one is wondering how sales can be increased with social media, the answer is simple: Social media can reach millions of people worldwide. Anyone with an internet access can view your advertisements online. With TV commercials, only those people watching at the time can see broadcasted advertisement and interaction is not possible. Social sites, on the other hand, allow you to post blogs or tweets about your product and surely your company will get noticed resulting to increased sales. At the same time, you can interact with customers and gather insights on what they expect from you and how you can improve your products and services to meet the demands of your market. As observed by most companies that use social media for marketing purposes, the effect is truly viral. The case is especially true for Facebook and Twitter where friends tell each other about the products offered by small companies by word of mouth. With the tweets, recommendations and positive reviews, your company a nd your brand will be made known to a significant number of interested people. (Henry_2010) PRIMARY RESEARCH ANALYSIS PROCEDURE GRAPHICAL ANALYSIS EXPECTED RESULTS Before conducting the research, I expect that my Null hypothesis that is Social media marketing has a positive impact on sales and brand image will prove to be true. RESULTS OBTAINED/DERIVED SAMPLE: The above table shows the demographics of the survey that around 44% were male candidates and 56% of them were female. This also shows that the sample size was ideal as the percentages of both male and female are taken in consideration for survey The above graph shows the Age demographics that from each age bracket what percentage of people were taken in consideration. 68% were young adults forming the largest usage segment, followed by 22% of users between age of 26-35 years of age. The survey also included 10% of middle aged users. The above chart shows daily online presence of respondents, whether they are active users or passive users. Reason for this question was to get the insight of the consumer that how much is the highest usage of internet and to what extent internet usage effects their life. The result was 44 % of the sample use less than 1 hour a day, 36% use between 2 to 3 hours a day, 8% use between 3 to 4 hours a day and 12% use more than 4 hours a day. The results depict that most of the users use internet up to 3 hours a day. RESEARCH FINDINGS: The above pie chart shows the number of people effected by product branding while making a buying decision. The results help to determine whether it is important for marketers to enhance brand image to effect sales or not. 54% of the respondents believe their buying decision is dependent on branding while 26% believe it is not. Whereas 20% are not sure if branding can impact purchase decision. The chart above shows the usage of social media sites by respondents. Out of the 50 most of the respondents are present on more than 1 site. Most of them are on Facebook followed by a heavy use of Youtube. Whereas; presence on Twitter and blogging sites is almost equal. This shows socializing and content viewing both are important aspects of social media experience. The above chart shows consumer insight on information search, which medium is most used for product information search. 56% relied on word-of-mouth which in turn highlights social media importance. Moreover 15% relied on TV, 11% on newspaper and magazines and 18% on internet. The above pie chart shows results on buying decision of a friends Facebook status update and Tweet. Whether, people consider this feedback or not. 42% said yes they did 36% said no however 22% were somewhat influenced. The above chart shows if people would purchase a product because of positive social media response. 43% said agree, that they would purchase a product. 28% disagree, they would not buy a product because of social media influence whereas 26% were neutral. The above pie chart shows if negative feedback through social media would affect respondents Brand loyalty. 58% said yes, 32% said no and 10% being affected to a limited extent. The results depict the dependence of brand loyalty on feedback. The above chart shows if people consider social media to be best source of promotion. 36% disagreed, 32% were neutral whereas 22% agreed. The results identify the importance of social media as promotion tool, which according to the results is not very strong. The above pie chart shows which factor most influences sales, 32% said product features and 29% said price whereas only 6% said feedback. This shows that social media feedback may not directly influence sales of a product. The above analysis show the different factors influencing sales, brand image and consumer loyalty. Is can be depicted that sales is most affected by price and features and brand image is affected mostly by company PR and promotion. Moreover consumer loyalty is also dependent mostly on PR and product features. CONCLUSION The conclusion derived from my research report is that my null hypothesis being: Social media marketing has a positive impact on sales and brand image did not prove to be true. People prefer word-of-mouth (56% respondents) as the best source of information search; moreover feedback on social media may affect their purchase decision. But at the same time feedback was not rated as the most important factor in purchase decision, it is believed that sales are affected by product price and features (32% respondents). My research also depicted a key consumer insight which identifies brand presence on social media for image building and consumer loyalty is important. Consumers may not purchase anything because it is praised on social media but also be disoriented if a lot of negative feedback is received. Social media is also crucial for interacting with consumers, hence aiding the process of customer care. The research also analyzed that brands today need social media for promoting and rem inding consumers about the product, but it is true that consumers do not rate social media as a major influence of purchase decision. Therefore, the inductive hypothesis of social media only affecting brand image and not sales stands to be true. Social media in todays internet age is online presence of a brand, just like any person. Brands need to intervene in feedback, captivate consumer preference and enhance brand image. However relying on social media for increasing sales is not viable. SUGGESTION/RECOMMENDATIONS E-marketing is a really effective mode of communication and advertisement which is overwhelming the traditional means of promotion and PR. E-marketing is a very convenient way of promotion and conveying the message to the public. The rate of internet penetration has increased by more than 100% since the past few years resulting in more access to web by the new generation. The recommendations brought forth by my research findings include that presence on social media is a must. Social media content may include pages on Facebook, regular tweets on Twitter by employees and content available on Youtube. Now a days companys readily upload latest advertisements on Youtube and at times their corporate documentaries. Blogging is also a very important mode for interactions, consumers turn to these sites for answers, regular blogging may enable marketers to attain consumer insight and simultaneously discuss product related issues. It is recommended that social media marketing should be used as a secondary medium of promotion following the conventional promotion mediums as primary. Sales may not be directly affected by social media presence however companies may cash on brand equity in the long term. Social marketing may prove to be ideal for small and medium sized businesses. Where spending a lot on promotion may not be feasible, social media may prove to be a blessing. Today more than 500 businesses have a mere Facebook presence in Pakistan, it is also the cheapest and most interactive forum for such companies. FUTURE WORK: Social media is considered the next big idea by some marketers whereas others consider it to be a mere fad. Now organizations need to analyze the fact that today social media marketing may prove to be beneficial for brand image but return on investment is a crucial factor to be considered. Investment in social media marketing has to be regulated according to future needs of the company and product itself. Internet usage is part of life but modes of interaction have dynamically changed, hence to conclude ideal scenario is to build a strong brand support through social media to have a long lasting impact on the future.

Vw Strategy India

Marketing Solutions Volkswagen India Case Study Innovative campaign inspires 2,700 car recommendations in 4 weeks Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. As Volkswagen pursues its goal of becoming the number one automaker in the world by 2018, India has become a key component of its strategy. India is currently the world’s second fastest growing car market, with shipments expected to more than double by 2018. As a relatively recent entry into the Indian automotive market, VW needed to raise brand awareness. To address this challenge, Volkswagen’s marketing team focused one of its key brand pillars, innovation, to make a strong impact throughout the roll-out in India. Innovation was showcased not only in Volkswagen’s product introductions, but also in its communications and advertising. Challenge †¢ Create brand awareness among working professionals †¢ Build loyalty and aspiration †¢ In uence decision-making Solution †¢ Establish †¢ Enable VW-branded Company Page on LinkedIn LinkedIn members to recommend their favorite VW models †¢ Use LinkedIn Recommendation Ads to extend reach Innovative marketing strategies raise awareness VW India created groundbreaking campaigns such as the world’s rst ‘talking newspaper’, which used light-sensitive chips to speak to readers about Volkswagen as they turned the pages of their morning newspaper. The talking newspaper ad created a sensation in India, and garnered worldwide attention for taking print advertising to a new level. In one year, brand awareness ore than quadrupled, increasing from 8 percent to a high of 37 percent. Volkswagen next turned to digital media to extend its success and create new opportunities for customers to connect with the brand. Lutz Kothe, Head of Marketing for VW India, says, â€Å"At Volkswagen, innovation is woven into everything we do. In formulating our digital strategy, we looked beyond the obvious for innovative ways to eng age our audience. We knew that for many people, their car affects their professional life and their professional identity affects their car choices. This made LinkedIn a natural choice to connect with current and potential car buyers among the growing Indian professional population. † 1 Why LinkedIn? †¢ #1 resource for career-minded professionals †¢ Precise targeting by seniority and geography ensures match with affordability criteria, dealership locations Results †¢ 2,700 †¢ 2,300 product recommendations in 30 days new followers on VW India Company Page †¢ 960,000 viral updates about VW car models †Indian car market growth second fastest globally,† The Times of India, Jan 12, 2011; IHS Global Insight Automotive Industry Analysis, (data status: 07/02/11), rounded. Recommendation Ads get people talking Next, Volkswagen launched a series of Recommendation Ads encouraging more customers to join the conversation. Each ad showcased endorsements of actual LinkedIn members, and invited the community to recommend their favorite Volkswagen model. Volkswagen used LinkedIn’s broad reach (100 million members worldwide, 9 million in India) and precise targeting capabilities to connect with professionals who matched the buyer pro les for their different models. Lutz Kothe said, â€Å"Volkswagen was the rst company in India to use LinkedIn Recommendation Ads, and the campaign was a success. We went in with a goal of inspiring 500 recommendations among current and prospective car buyers. In less than 30 days, over 2,700 Volkswagen fans had stepped forward to recommend their favorite cars and share these recommendations with their professional networks. In the same time period, we gained over 2,300 followers who asked to stay abreast of the latest news and developments from Volkswagen. Kothe concludes, â€Å"In a world where people spend an increasing amount of time at work, thinking about work, and interacting with their work colleagues, we believe it’s important to foster discussion about Volkswagen products in a professional context. Our innovative partnership with LinkedIn lets our customers learn about Volkswagen products and provides insights†. LinkedIn Recommendations are ‘Network Aware,’ allowing members to see who in their professional network has recommended VW products Engaging working professionals on LinkedIn LinkedIn approached Volkswagen India with an opportunity to be the rst auto major to establish a presence on LinkedIn Company Pages. ‘Company Pages’ provide a branded home base within the LinkedIn community where businesses can showcase their company, products, and services in a trusted, professional environment. Volkswagen India participated in the worldwide launch of Company Pages in November 2010, and soon thereafter opened up their pages to allow LinkedIn members to post reviews and recommendations of their car line in India including the New Beetle, Vento, and Polo. Mr. Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars says â€Å"We were pleasantly surprised to see how easy it was to create our Company Page on LinkedIn and start engaging with customers among the LinkedIn community. Furthermore, the quality of interaction was very high. Recommendation Ads accelerate results 3000 2500 2000 1500 1000 500 0 Week 0 Week 1 Week 2 Week 3 Week 4 Launch of Recommendation Ads LinkedIn member-generated recommendations of VW car models increased dramatically with the launch the recommendation ad campaign. Over 2,700 Volkswagen fans recommended their favorite car models to their professional network in just four weeks. Sample Volkswagen recommendation ad featuring the new Beetle Reach the world’s largest audience of business professionals with LinkedIn. LinkedIn Marketing Solutions http://marketing. linkedin. com/contact Copyright  © 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. 10-LCS-032-G 0511

Purchasing Environmental Essay Samples

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The Wondrous Life Of Oscar Wao Gender And Identity

The Wondrous Life of Oscar Wao: Gender and Identity Gender and identity are both unique features that make up a person. Society has expectations on how everyone should act, especially when it comes to a person’s gender and gender roles. In â€Å"The Wondrous Life of Oscar Wao†, the character Oscar is conflicted with his identity and with his masculinity. The people around him are constantly attacking him for not living up to the standards that society has put into place. Gender and identity are themes that each character in the story struggles with. Oscar is not the typical Dominican man that his family expects him to be. He is considered to be a nerd which leads to the lack of romance in his adolescence and adulthood. In an article by Joori Joyce Lee it says: â€Å"Growing up as a ghetto nerd, or a smart kid in a poor-ass community, Diaz felt like a mutant because he found himself to be an outsider in both the Dominican subculture and mainstream white American society.† (Lee, pg 23). Oscar could never really fi t in with his peers or even with Dominicans, he is always considered an outsider to them. â€Å"Everybody noticed his lack of game and because they were Dominican everybody talked about it.† (Diaz, pg. 24). His own family recognizes his lack of masculinity that a Dominican man should have. Even Oscar’s sister Lola encourages him to lose weight and to become more masculine in order to get a girlfriend. His uncle Rudolfo is a prime example of what society expects everyShow MoreRelatedThe Farming Of Bones And The Brief Wondrous Life Of Oscar Wao1270 Words   |  6 Pagesand â€Å"The Brief Wondrous Life of Oscar Wao† were two different stories of innocent characters who lived and were affected during Trujillo’s reign. These stories targeted the central problems that the characters went through and the amount of impact it caused them through this cruel leadership. 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Many Jobs Require Employees To Work A Specific Amount Of

Many jobs require employees to work a specific amount of hours each day, but some also happen to give into overtime. Overtime is when someone works over the amount of time that is provided for them each day. Some professions that are common to work overtime are doctors, nurses, lawyers, etc. Studies have linked that overtime can produce increasing amounts of erratic and irregular behavior while working. When asked to stay longer to work, people begin to gain fatigue and not be as diligent with their task. There has been recent study and research done on how strenuous work activity of long hours can point to heart disease and strokes, higher mortality rate increases the amount of time spent finding new employees instead of working. Without†¦show more content†¦Technology will continue to be more productive than humans as they are programmed to never stop working and humans tend to do more pauses when they are working. Thompson happens to work for The Atlantic where he writes about economics, labor markets, and the media. Another study shows that the â€Å"International Federation of Robotics, overall paid employment has risen†which increases the productivity (Syed, R. Qureshi, M, 2014). In Brazil, China, Republic of Korea, Germany, and USA has found increasing amounts of employment from robots overtaking menial and jobs that people can’t endure during the day due to lack of work hours. While the USA is jumping on the bandwagon of the trend of adding robots to workplaces, it is known to have only half as many robots as Germany. Stated in the Saf Health Work article it says,â€Å"this allows such an increase in production†. In return, it is more of a benefit to the company in the pe rspective of getting the work that needs to be done finished. Similarly, Japan’s population is always growing and this gives them a higher demand for robots to help out in hospitals and health clinics to make it run efficiently and effectively. The Saf Health Work article researches articles based offShow MoreRelatedThe Benefits of an Accurate Job Analysis Essay950 Words   |  4 PagesWhat is a job analysis? A job analysis is a process to identify and determine in detail the particular job duties and requirements and the relative importance of these duties for a given job. A job analysis can cause some confusion when not properly understood. The job itself and the specific tasks performed on the job are what the analysis is all about, not to be confused with the person working the job. 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Succubus Dreams CHAPTER 8 Free Essays

â€Å"Succubus.† Dante’s laconic voice was the last thing I’d expected to hear when my phone rang the next day. I’d forgotten that I’d left him my number. We will write a custom essay sample on Succubus Dreams CHAPTER 8 or any similar topic only for you Order Now My surprise quickly gave way to eagerness. Maybe he’d found something for me. No energy loss had occurred after the auction, but then, I hadn’t taken a victim either. It wasn’t much to go on, but that small pattern Dante had pointed out was still a place to start, and I hoped he’d have more to offer now. â€Å"Hey! What’s up?† I sat down on the couch. I’d been getting ready to go out with Seth later, applying makeup the old-fashioned way in order to conserve shape-shifting energy. I’d need to cash in on my auction date sooner rather than later to get some power back. There was a pause from the other end of the line before Dante spoke again. â€Å"I’ve been thinking†¦I’ve been thinking we’re going about all of this the wrong way.† Very unexpected. â€Å"Really?† â€Å"Yeah. I wasn’t taking it seriously, so I understand why you were getting pissed off.† Hearing him admit how he’d been blowing my problems off wasn’t exactly cheering, but I appreciated his honesty. â€Å"Well†¦it’s okay. I’m just glad we can maybe figure something out now. I’m getting anxious.† â€Å"Me too.† More silence, then I heard him take a deep breath. â€Å"So, have you ever been to El Gaucho?† The reference to one of Seattle’s downtown steakhouses was such a non sequitur that I couldn’t respond for several seconds. When I did speak, it wasn’t very articulate. â€Å"What?† â€Å"It’s a restaurant. Down on First – â€Å" â€Å"Yeah, yeah. I know what it is. What’s it have to do with the dreams?† â€Å"Dreams? What are you talking about?† â€Å"What are you – oh, Jesus Christ. Are you asking me out?† â€Å"Of course I am. What the fuck would El Gaucho have to do with those dreams?† I groaned. â€Å"I can’t believe this. I actually thought you had something useful for me.† â€Å"I’m trying to be nice here! Look, the dreams are a lost cause, but we aren’t. You were right when you said I was being sleazy and treating you like you were cheap. So give me a break! I’m trying to have sex with you the right way.† I found this even freakier than when Dante had suggested the place with the happy hour beer. â€Å"I don’t want to have sex with you, okay? I want your help with my problems. And how many times do I have to tell you that I have a boyfriend?† â€Å"As many times as you want. I just don’t buy that that’s a real relationship. Particularly after you sold yourself for seventeen-hundred dollars last night.† â€Å"How do you know about that?† â€Å"It was in the paper.† â€Å"That date doesn’t count.† â€Å"Can a date with me not count?† â€Å"No! For the last time, I have a boyfriend. I’m going out with him tonight.† â€Å"To El Gaucho?† I hung up. I was working my hair over with a curling iron later on when I heard knocking at my front door. Walking toward the living room, I felt immortal signatures on the other side. Fortunately, there was nothing musky or slimy here. These were familiar and welcome. Of course, they weren’t exactly welcome tonight. â€Å"What are you guys doing here?† I asked, opening the door to admit Peter, Cody, and Hugh. My three stooges. The dwarves to my Snow White. â€Å"And why do you always show up when I’m about to go out?† Like always, they made themselves comfortable in my living room without any further invitation. Cody handed me a slip that had been stuck to the door from my building’s office manager, saying I had a package. I made a mental note to pick it up the next time the office was open. â€Å"We’re going over to that place that makes the unholy margaritas,† he said. â€Å"Thought we’d stop by and see if you wanted to go.† â€Å"And here you are, ungrateful and mean,† said Peter. He glanced around the living room. â€Å"I don’t see a Christmas tree here.† Hugh was eyeing my red-silk robe. â€Å"You going out in that?† â€Å"Of course not. I’m just getting ready, that’s all.† The three of them exchanged looks. â€Å"Is it business or Seth?† asked Hugh. â€Å"Seth.† â€Å"Damn it,† swore Peter. He pulled some crumpled money out of his pocket and handed it to Hugh. â€Å"You guys bet on my love life?† â€Å"Yeah,† said Hugh. â€Å"All the time. You should see the stakes we’ve got riding on when you and Seth are finally going to sleep together.† â€Å"Well, keep ’em riding, cowboy. It’s not going to happen.† I crossed my arms and leaned against the wall near my TV. â€Å"Of course, Niphon’s trying pretty hard to make it happen. Is he in on the bet?† â€Å"Not yet. What’s he doing?† asked Cody. I told them about the offer Niphon had made for Seth’s soul. To my surprise, they didn’t share my shock and outrage. â€Å"I don’t know,† said Hugh slowly. â€Å"I’ve kind of thought about that before.† I gaped. â€Å"Thought about what before? Buying Seth’s soul?† â€Å"Sure. It’s what I do, and hey, if it’d help you†¦Ã¢â‚¬  â€Å"Oh dear lord.† â€Å"But if you decide to do it,† said Hugh warningly, â€Å"come to me first. I can beat any offer Niphon makes.† â€Å"If you broker the deal, you’re disqualified for the bet,† warned Peter. â€Å"Hey!† cried Hugh. â€Å"That’s not right.† â€Å"Sure it is. You’d have an unfair advantage – â€Å" â€Å"Christ. Be quiet, all of you. I can’t believe you guys are seriously talking about buying my boyfriend’s – â€Å" A new signature swept through to us. A scent liked candied apples. Warm honey on the skin. â€Å"Tawny,† we all said in unison. I opened the door, and Tawny threw herself into my arms, bawling. I yelped and tried not to fall over. â€Å"Oh, Georgina,† she sobbed, mascara running in black rivers down her cheeks. â€Å"I’m never going to do it. Never ever ever.† I tried to pull out of her Amazonian embrace. â€Å"There, there,† I said weakly. â€Å"I’m sure you will.† Sniffling, she stepped away and ran a hand over her eyes, making the mascara situation even worse. â€Å"No, I can’t. I’ve tried and tried†¦nothing works.† I glanced over at the guys. They were all looking at me expectantly, like I should be able to explain how one succubus couldn’t get laid. I doubted anyone could, though. â€Å"Okay,† I said at last. â€Å"Calm down, and we’ll get to the bottom of it. But first, pull yourself together. You’re a mess.† â€Å"I can’t,† she wailed. â€Å"You’re thinking like a human,† I chastised. â€Å"You can shape-shift that makeup mess away.† â€Å"No,† she said more adamantly. â€Å"You don’t understand. I can’t.† I stared at her, puzzled, then I understood. It was nearly impossible to see, but a faint shimmer was fading in and out around her body. She was having trouble holding this form. Her energy was so low that she was losing her shape-shifting power. â€Å"Whoa,† I said. I’d never seen a succubus that bad. I’d been that low once, but it had been after engaging in a major battle of shape-shifting. Tears started welling up in her eyes again. â€Å"What’s going to happen? What if I run out and – † On and on she went. I sighed. There is a moment in every girl’s life when she must choose between the lesser of evils. When you’re a succubus, those moments come quite often. And right now, I had to choose. I could risk Niphon never leaving town or I could kiss Tawny. Lesser of evils. Standing on my tiptoes, I pressed my lips to hers and cut off her babbling. Her lips tasted like bubble gum, probably from the lip gloss. It wasn’t a big kiss or anything – barely any tongue – but it was enough. A surge of power poured out of me and into her. Breaking the kiss, I stepped away and looked at her. Her form had stabilized. Meanwhile, I was now down even more in my own energy, but nowhere near the low she’d just experienced. Her blue eyes widened to an impossible size. â€Å"How†¦what was that?† â€Å"A kiss,† I said dryly. â€Å"Something you’ve apparently got to learn about too.† Seeing her still-stunned look, I shook my head. â€Å"We’re vessels for power and life, Tawny. Usually, it passes into our bodies, but sometimes it can be transferred out to other creatures. Succubi and incubi can share it with each other. What I just gave you should keep you going a little longer.† â€Å"I don’t know,† said Cody suddenly. â€Å"I think you should give her some more, just to be safe.† Tawny touched her lips, like she could still feel my kiss. â€Å"Wow.† Her form shifted, and the mascara mess vanished. Her normal, eerily perfect face reappeared. I sat down on the arm of the couch, near Peter. â€Å"Okay. Now let’s figure out how in the world this is even possible. What happened to Nick the auctioneer? You guys seemed pretty close last night.† â€Å"Well,† she mumbled, staring down at her feet. â€Å"That kind of fell apart.† â€Å"How could it fall apart? He was drooling all over you!† â€Å"Yeah, but he had to stay and close up there, so we couldn’t go out last night. I left without him. Today, I called to set up a date, and he said he didn’t want to. That he was cool just giving the money to charity and not to bother with anything else.† â€Å"He said that?† I asked incredulously. I eyed her suspiciously. â€Å"What did you say to him beforehand?† â€Å"What do you mean?† â€Å"Did you just call and ask him out right away?† â€Å"Well, no†¦we made small talk. Not that it did much good. He seemed kind of bored by the end.† Surprise, surprise. Tawny didn’t strike me as the world’s greatest conversationalist. I could only imagine what she must have babbled about to scare him off. â€Å"Okay,† I said, disappointed. Nick had seemed like a sure thing. â€Å"Maybe you shouldn’t, like, talk to them. What about the strip club job? Did you follow up on that?† She jerked her head up and looked like she might cry again. â€Å"I tried! They said I wasn’t qualified.† Even the guys couldn’t stay out of this now. â€Å"How can you not qualify for a job as a stripper?† asked Cody. â€Å"Yeah, don’t you just have to take off your clothes?† asked Hugh. â€Å"They said I couldn’t dance,† she explained. We all stared. â€Å"Okay†¦Ã¢â‚¬  I wondered if maybe I should have read the mentor’s handbook after all. â€Å"Let’s see it.† â€Å"See what?† â€Å"You. Dancing.† Tawny looked around the room in terror. â€Å"Here?† she squeaked. â€Å"In front of all of you?† â€Å"If you can’t take your clothes off in front of your friends,† said Peter, â€Å"who can you take them off in front of?† I elbowed him. â€Å"I can’t,† she whispered. â€Å"Tawny,† I barked. My voice held the authority of a drill sergeant. She jumped. â€Å"I am not making out with you until the end of time. You want to do this, then you’ve got to work for it. Now, take off your clothes.† â€Å"Oh,† said Hugh. â€Å"I’ve waited ten years to hear you say that to another woman.† I found my stereo remote and turned it on. â€Å"Tainted Love† started playing. â€Å"I can’t strip to the eighties!† â€Å"Tawny!† With a terrified look in my direction, she moved to the center of the living room. At first, she just kind of stood there, and then, slowly, she tried to step in time to the music. I say tried because she was so off the beat, it was astonishing. I don’t think I could have been that out of sync if I’d tried. Finally, she gave up moving her feet at all and simply focused on her upper body, swaying her arms and torso slightly. It was the most awkward, uncomfortable spectacle I’d ever seen. At last, she decided she’d â€Å"danced† enough and began removing her clothing. She apparently couldn’t multitask, however, and gave up all pretenses of moving to the music. Instead, she stood still and started unbuttoning her zebra-print blouse. Her fingers fumbled on the third button down, and it took her almost thirty seconds to unfasten it. â€Å"Stop, please stop,† I said, turning off the music. â€Å"Your goal is to take years off people’s lives, but not like this.† â€Å"Was I bad?† she asked. â€Å"No,† I said. â€Å"You were terrible.† She stuck her lower lip out in a pout. â€Å"Oh, come on,† said Cody, ever the kindly one in our group. â€Å"That’s kind of mean.† â€Å"Hey, I’m supposed to be a teacher, not a friend.† â€Å"The School of Georgina is a harsh one,† intoned Peter solemnly. â€Å"It’s not that easy,† Tawny said, looking at me accusingly. â€Å"If you really are my teacher, then show me how to do it.† Four faces watched me expectantly. I started to protest, then remembered that helping Tawny meant Niphon would leave Seattle that much faster. Getting up off the couch arm, I took her place in the center of the room. â€Å"Okay, first off, you’re missing two things. One, listen to the music and move with it. There’s a beat. Find it. Move your feet and your body – your whole body – to it. Become part of it.† Tawny’s blank look told me I was getting too esoteric for her. â€Å"Then, when it comes time to take off your clothes, remember that you’re not doing it to be practical. You’re doing it for someone else. Make it dramatic. Make it artful.† I turned the stereo on and clicked to the next track on my mix CD. It was â€Å"Iron Man.† â€Å"Hey!† Tawny said. â€Å"How come you get metal?† â€Å"Not even you can strip to Ozzy,† scoffed Hugh. I gave him a sidelong glance. â€Å"I can strip to anything, baby.† I started moving. For me, there was no thought required at all. I’d been a dancer since my mortal days. I loved it. There was no music. There was no me. We were the same being. My body flowed to its melody and rhythm, every one of my movements graceful and sensual. I didn’t even pay attention to my friends. I just let myself get lost in the dance. I didn’t have much on to begin with. I had panties and a bra underneath the robe, but I intended to leave them on. I was close to my friends but not that close. But, I made the most out of taking off the robe, letting my hands slide over my silk-covered body. I slowly untied the sash, drawing the experience out, and finally let it slip to the floor. I took my heels off with equal deliberateness. Literally never missing a beat, I told Tawny, â€Å"When you’ve got this down, we’ll move onto lap dances.† I moved over to where Hugh sat on the loveseat and positioned my legs so that I straddled him while barely touching him. A stripper’s art. I ran my fingers through my hair, my body still rippling like a ribbon. â€Å"Hey, big spender,† I said. He looked appreciative but more amused than anything else. He reached into his pocket and pulled out a one dollar bill. â€Å"Hugh,† I said. â€Å"Don’t insult me.† With a sigh, he produced a five and tucked it underneath my bra strap. â€Å"Hey, Seth,† Cody suddenly said. I looked up and saw Seth standing in the doorway. When Tawny had come barreling through, I’d left the door ajar. A look of comic bemusement was on his face. â€Å"Hey,† he said, studying me. â€Å"So†¦you’re paying for dinner?† I crawled off Hugh’s lap and pulled the five out of my strap. â€Å"Only if you want to go to Taco Bell.† Cody handed me a twenty. â€Å"Make it a Red Lobster.† My friends got up and moved toward the door, and I assured a distraught Tawny that I’d think of something to help her. Giving up any more attempts at manually getting ready, I shape-shifted into jeans, low boots, and another cashmere sweater. A three-quarter-length gray wool coat covered it all. I grinned at Seth, who was shaking his head ruefully. Compared to the other things he knew I did, an impromptu striptease was pretty low-key. â€Å"And you thought I didn’t earn my keep.† â€Å"No comment,† he said, taking hold of my hand. How to cite Succubus Dreams CHAPTER 8, Essay examples

Audit standard free essay sample

Under attestation engagement, an evaluation of subject matter would have already been conducted by the responsible party against a set criteria. We will write a custom essay sample on Audit standard or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As this evaluation is usually given in the form of a report issued to the intended users by the responsible party. This report is actually a claim by the responsible party of a fair evaluation of subject matter. On that assertion made by the responsible party practitioner is asked to confirm whether such assertion of evaluation is fair or not. An engagement to ttest the assertions of responsible party is called attestation engagement. And at the conclusion of attest engagement, practitioner will issue a report in which he may word his opinion as follows: Example 1: In our opinion, the responsible partys assertion that forecasts has been prepared on best estimate basis, is fair. Example 2: In our opinion, the responsible partys assertion that internal controls are working effectively, is fair So, from above discussion we understood that attestation ngagements are a sub-set of many different forms of assurance engagement in which a practitioner issues a report to attest the assertions of against a set criteria. However, assurance engagements is Just any engagement in which users degree of confidence of is reinforced which need not to be attestation When dealing in any kind of business, it is very likely that one will, at some point, come across the need for assurance services, attestation services or auditing services. These common accounting practices are needed and used in many different scenarios, and, more ften than not, are performs by licensed certified public accountants, or CPAs as part of a service toa business client. In order . o better figure out which, if any, of these services are needed, it is imperative that one understand the principal differences between the three. An assurance service is usually requested and completed when it is necessary to better gauge a risk and the reliability of the information at hand. This service, which is independently done and usually by a CPA, assesses all of the information and determines how accurate it all is. Based on that outcome, it then determines how much risk is involved if one were to rely solely on that information on which to make a decision. An audit, for example, is a service that can be classified as an assurance service. Attestation services are requested when it is necessary to check the accuracy of someone elses claim about the reliability of information that has been provided. This service, which is sometimes performed by CPAs or attorneys, usually comes in the form of a letter that states whether or not they feel that the nformation provided by another is as accurate as they claim it to be. By attesting to it, they are essentially saying that they believe the information provided to be accurate and trustworthy, thereby lessening any risk associated with its reliability. Auditing services are used to gauge how well a businesses practices and principals are working. An internal audit determines if the rules are being followed and whether the rules in place are beneficial as they are or if change is required to reap greater benefits to the company audit standard By anufly